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Digital Strategy Review
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An in-depth strategic understanding
Do you need a more in-depth understanding of your current and future strategy?
This full audit aims to help your business define your current situation and provide a suitable action plan. We’ll provide the solutions to get where you want to be in the short or long term.
Digital strategy: brand, e-commerce, online platforms, IT and ROI
Digital marketing: natural search visibility and effectiveness, e-mail marketing, content, online campaigns and analytics capability
User experience: user journeys, navigation, consistency, readability and internal search
Accessibility: navigation consistency, scripts and forms, images and alt text, page scalability and use of colour
Web standards: site map, corporate reassurance, Data Protection Act compliance, and privacy policy
Functionality and engagement: natural search visibility and effectiveness, e-mail marketing, content, online campaigns and analytics capability
Customer service: e-mail contacts and response times, online help, multi-channel service, FAQs and Contact Service Level Agreements
Online reputation: search engines, message boards and fora, Twitter, YouTube, blogs and social media networks
Technology: security, architecture, web applications, mobile and content management systems.
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