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Light Your Firebrand
Re-ignite your business and your brand
Discover game-changing new models and techniques which you can apply immediately to spark your own brand revolution and take your business and your brand to the next level.
Have you developed clear points of difference between your business and your major competitors? Does your business offering meet with the class-leading requirements of the 4Rs? Are your products and services Relevant, Remarkable, Reputational and Real?
The energising "Light Your Firebrand" Workshop shows you how you can...
Brainstorm ideas and inject creativity and innovation into your business
Create a powerful, influential brand, not just a business
Harness the 4 key attributes that are shared by all iconic brands
Identify key attributes for which you can command a leadership position
Differentiate your organisation, products and services
Ignite your purpose, defining the core essence of your brand
Develop Unique Value Propositions that connect with your customers
Construct a powerful brand positioning statement
Produce a prioritised Marketing Action Plan in minutes
Have a vocabulary that enables your messages to spread like wildfire
Mike Southon, Financial Times columnist and best-selling business author, said: "Light Your Firebrand is a clear and compelling guide to building an inspiring brand. Packed with branding secrets that you can apply to your business immediately, this is the book your marketing agency really doesn’t want you to read."
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