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Marketing & Brand
Effective marketing helps attract customers and convert them into loyal product and service advocates.
As a result, today's growth companies are allocating more resources toward marketing. However, simply spending more money does not guarantee increased customer loyalty-particularly in the face of intense competition for share of mind and wallet.
Superior marketing has 6 core purposes:
1. To drive more sales leads
2. To deliver higher quality sales leads
3. To drive margin growth
4. To drive organic revenue
5. To align with, support & drive sales
6. To engage with your customer / client base
These need to be considered against the pressures of:
Faster response times to drive business impact
A change in buyer behaviours through social media and mobile marketing
The need to deliver return on your marketing investment
It is no longer sufficient for marketing to operate in isolation to sales. It needs to be measured and monitored. It must be tracked. Data-driven marketing must now drive both marketing investments and implementation.
Incisive Edge is expert in data-driven marketing. Not only do we use a blend of outstanding innovation and creative thinking, utilising the latest design and digital techniques, we work with our clients to measure and continually improve marketing performance to drive return on marketing investment.
We start and end with driving revenue, increasing market share and providing you with a competitive advantage through analysis of the essential marketing metrics, creation of strategy and flawless implementation. Our scientific understanding of customer data and our thought leadership in the area of buying behaviours and motivators combines to increase both your customer acquisition and retention.
It's a blend of science and art.
It's about doing things differently to drive revenue and growth.
Call +44 (0)800 433 4044 to discuss how effective marketing can drive your company's sales.