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Pathway to Profit
Process Mapping and Product Mining
Customer engagement is fundamental to the success of every business.
Today, top performing organisations map out the desired customer experience with precision. They discover and define new products at key stages of the customer lifecycle, adding value at every touchpoint. Nothing is left to chance – and yet somehow it all seems so effortless.
Do you know how to create the ideal experience for your customers time after time? Do you have continuity products and programmes that deliver recurring profit contribution month in, month out? Do you have a priority schedule for launching exciting new products that address your customers’ needs and exceed their expectations?
The interactive half-day Pathway to Profit Workshop, from Incisive Edge, will enable you to:
Map out the ideal customer experience for your core markets
Identify product and services gaps and development opportunities
Inject unexpected ’moments of delight’ within the customer experience
Redefine the mundane – articulating product benefits with renewed passion
Create an elegant product funnel from prospect to loyal customer
Produce "products for prospects" that maximise core product sales
Up-sell and cross-sell products and services more effectively
Consider opportunities for product and service bundling and unbundling
Develop new product initiatives that customers can’t wait to tell others about
Understand the strategies and architectures of successful launch driven organisations