Helping Tech Scale-ups Reach High Growth Ambitions
Incisive Edge will help you position your Tech Scale-up for next-level success.
Calculate the traffic and leads you need to hit your KPIs.
A Team of Experts to Help You Align Your Marketing and Sales to Drive Growth
You’ve achieved success to date but now you want to scale in a way that drives predictable growth.
Your company and offering have matured but now you need to meet more challenging growth KPIs to meet Board and investor expectations.
We will help you get your winning GTM, positioning and campaign strategies in place, together with your scalable marketing execution and marketing and sales alignment – quickly and cost-effectively.
competitive pricing
FAST TURNAROUND
POSITION FOR SUCCESS
EXTENSION OF YOUR TEAM
ADVICE AND GUIDANCE
PROJECT BASED OR RETAINED
Do these problems sound familiar?
These are the most common reasons that businesses fail all of which can be addressed through a clear GTM strategy
GTM Strategy and Positioning
How do you use your learning and client feedback to define your GTM strategy to position your tech scale-up for high growth? Define or refresh your strategy to showcase your competitive advantage.
Define a GTM strategy specifically designed for high growth
Position using a natural expansion of buyer personas to build upon your success to date
Lead with your value and differentiators to appeal to prospects and investors
Engage using high-value content purposefully created to speak to each of your buyer personas
Reflect user journeys and create a smooth user experience that converts at scale
SEO optimised to bring the right audience to your website
Lead Generation Website
How do you take your existing website to the next level, creating a high-performing, always-on lead engine? Through your website, provide a seamless user experience that drives customer acquisition and low-touch conversion, creating a scalable lead generation machine.
SEO Strategy and Optimisation
You have the basics in place, but how do you take your SEO strategy to the next level? Perhaps you’re not seeing the results you expected or your keywords are not driving the right visitors to your site? Define and execute a successful SEO strategy to increase quality leads.
Identify opportunities to compete successfully using detailed keyword research and analysis
Informational, transactional and commercial keywords to cover your entire marketing funnel
Optimised SEO content structure to speak to your audience and the search engine algorithms
Value-led content, SEO-optimised tor your keywords
Content to support your target audience at each lead stage
Thought leadership content to position your brand
Content Creation
How can you create engaging, value-led content? High-quality SEO and thought leadership content to attract your prospects.
Campaigns that seamlessly engage your audience across multiple channels to drive customer acquisition
Inbound marketing approach for cost-effective lead generation
Fast execution using a "Test and Learn" approach to increase your campaign ROI
Campaign Strategy and Execution
How do you define and build your multi-channel campaigns to drive customer acquisition and improve the ROI on your campaign activities?Use value-led campaign assets optimised for each channel and inbound marketing approaches to ramp up prospect conversions.
Paid Media Strategy and Execution
It can be tricky to use paid media and sometimes people abandon it because they don’t see the desired results or that it wasn’t effective. However, what if you’re missing out on valuable leads as a result? Our team of experts will provide advice to help you decide if paid advertising is right for your business.
Clear strategy to increase qualified traffic and drive ROI
Agile test and learn approach to help you achieve your desired results more quickly
Certified Google Ads professionals to ensure high ROAS (Return on Ad Spend)
HubSpot Platinum Partner - Onboarding and training
Expertise across all Hubs
Aligned marketing, sales and services process to achieve scale
Marketing Automation
You are probably already using a marketing automation tool in basic terms or perhaps it’s a mess and not performing how you want. How do you take it to the next level? You’re going to need a strategy for scaling up – this will help you understand your audience behaviour better so that you can accelerate results. Your MA tool can also potentially help decrease your cost of acquisition and expedite your sales cycle.
Sales Enablement
You’ve moved past Founder-led sales. How do you empower your sales teams to smash their targets? Focus on giving them the tools and resources needed to boost conversions, close more deals and increase revenue.
Transparent information sharing and well-defined processes for smooth lead handling
Identify and build a library of essential assets for your sales team to convey a unified message for prospects
Clear reporting to help you identify opportunities for improvement
Insights across every lead journey from start to finish, helping your marketing and sales team identify weak areas or missing assets
Build a high-performing revenue-generating team by bringing your marketing and sales team together to focus on cohesive goals
Create useful assets to convey unified, value-led messaging across all marketing and sales touchpoints
Marketing and Sales Alignment
Now that you have your marketing and sales teams in place, how do you get them aligned so opportunities don’t get lost between the cracks? Meaningful reporting and insights will create transparency to help give you an edge over your competition.
Conversion Rate Optimisation
Incremental gains made to your conversion rates are going to have larger and larger impacts as your business grows. How do you know what needs to or can be improved, without sabotaging the good results you’ve achieved so far? Use a proven methodical approach based on controlled tests and analysis.
Controlled tests and analysis to help you clearly see what is working and what is not
Regular incremental gains will drive larger and larger impacts as your business grows
Insights to inform future campaigns to drive increased results
15+ years' experience in marketing and technology
Extension of your team - our only goal is your success
Tech specialists through and through
Specialist Expertise and Training
How do you extend your team and specialist expertise across all areas of marketing without the fear of expensive mis-hires? Give us a call for a chat about how we can help.
Avoid the Most Common Marketing Mistakes Tech Scale-ups make
Despite the ease of access to marketing tools, great marketing is harder than ever. How can you build upon your successes to date and position your business for the next stage of high growth? How can you entice investors and confidently deliver on their growth expectations?
Difficulty identifying further buyer personas to extend existing target audience to meet ambitious growth goals
Too focused on buyer demographics rather than motivators and psychographics which are more likely to lead to conversions
Communications are too feature-focused rather than value-led and focused on how they address prospects' pain points
Disjointed customer experience dependent on who prospects engage with - no unified approach and message
Their offering has evolved and so has their competition. They need to update their positioning accordingly
Unable to identify important missing assets that are critical to supporting the lead nurturing process
Marketing and sales teams aren't aligned and often have conflicting goals and priorities
No clear reporting across the company to gain insights, identify opportunities for improvement and align revenue generating team members
We help our clients succeed
Who We Work With
Early-stage
Seed-stage
Series A and beyond
Established, founder-led tech companies who want to make a step change
High growth B2B companies
Let's Talk
Book an informal chat with one of our growth experts to see how we can work together to create your GTM strategy and position your tech business for growth.
In our session together, we’ll understand your business and current lead channels and recommend strategies and execution tactics that will help you expand faster.
Schedule a 30-minute call with tech marketing expert, Julia Payne.
Social Media Strategy and Execution
How do you engage with your audience and build a solid, engaged prospect and client base. Define a strategy to reach and engage your audience to create brand advocates.
Clear social strategy to engage your audience
Curated thought leader content to showcase your expertise
Organic content to share your latest updates and drive engagement