Established
Helping established tech companies reach new levels of success
With new competitors springing up every day, are you looking for a step-change to really drive your marketing and sales results? We will help you position for success.
Calculate the traffic and leads you need to hit your KPIs.
Identify new opportunities and build a customer acquisition engine to help you scale
You can’t understand it. Campaigns and messaging that previously resonated with your target audience are having less or even no effect. Your revenues aren’t growing, or worse they’re declining as new competitors enter the market and existing competitors up their game.
You need to reverse the decline and meet your revenue targets. You need to keep your stakeholders and investors on board.
You need to act fast and make a step change. But how?
We’ll get you back to and beyond your previous levels of success. Whether you need us to act as your internal team, or work with your in-house team, our practical and down to earth approach across strategy, execution and optimisation delivers results.
Competitive pricing
Fast turnaround
Experienced Team
No Wiffle-Waffle
Advice and guidance
Project based or retained
Helping founder-led and CMOs in established tech businesses globally
Founders and CEOs
CMOs and Marketing Teams
The non-negotiables for effective marketing
Is your business doing what it needs to across these core elements of the marketing mix? Marketing generated revenue depends on co-ordinated success between your strategy and execution.
GTM strategy and positioning
Make a step change or pivot to increase your revenue or reverse a decline. Define the strategy that builds upon your success and highlights your strengths and differentiators in a way that makes you stand out to your audience.
Define a GTM strategy to make a step change or pivot to reverse a decline in revenues
Review existing target audience & update or identify new buyer personas to boost growth
Lead with your value, differentiators & clear messaging in a fresh way that appeals in today's market
Nurture your most loyal customers to create a community of advocates
Create an engaging brand that evolves with your customer base
Use your brand to help you stand out from the competition
Brand amplification
Use your brand to ensure customer loyalty, to retain clients and prevent churn.
Lead generation website
Create a high-performing, lead-generating website. Provide a seamless user experience that drives customer acquisition and low-touch conversion, to build a scalable lead generation machine.
Engage using high-value content purposefully created to speak to each of your buyer personas
Reflect user journeys & create a smooth user experience that converts at scale
Refresh your site's SEO to bring the right audience to your front door
Identify opportunities to compete successfully using detailed keyword research & analysis
Informational, transactional & commercial keywords to cover your entire marketing funnel
Optimised SEO content structure to play to your audience & search engine algorithms
SEO strategy and optimisation
Define and execute a successful SEO strategy and content structure that targets different audiences and stakeholders, to drive the right prospects into your lead funnel.
Content development and creation
Identify new content opportunities and create high-quality SEO or thought leadership content with showcased value for your prospects.
Value-led content, SEO-optimised tor your keywords
Content to support your target audience at each lead stage
Thought leadership content to position your brand
Campaign strategy and execution
Build multi-channel campaigns that work seamlessly to drive customer acquisition.
Campaigns that engage your audience across multiple channels to drive customer acquisition
An inbound marketing approach for cost-effective lead generation
"Test & Learn" to broaden your audience & increase your campaign ROI
Create a clear strategy to increase qualified traffic & drive ROI
Employ an agile test & learn approach to help you achieve your desired results quickly
Certified Google Ads professionals to ensure high ROAS (Return on Ad Spend)
Paid media strategy and execution
Drive results, qualified traffic and ROI quickly. Create paid campaigns to increase your pipeline and customer acquisition
Account Based Marketing (ABM)
Successfully engage with a specific set of target accounts within your markets. Define a campaign strategy that uses a personalised approach and messaging that addresses the specific needs and characteristics of each account.
Engage your audience seamlessly across multiple channels to drive customer acquisition
Create optimised personalised content for targeted lead generation
Identify new opportunities using a "Test and Learn" approach to broaden your audience
HubSpot Platinum Partner. Onboard, train, optimise & migrate
HSFS specialists
Align marketing, sales, operations & service processes to achieve scale
Marketing automation
Whether you’re new to marketing automation, want to build your lead funnel, create clear reporting against metrics or sort out your current set up, we can help. Automate and streamline, all under one roof.
Sales enablement
You’ve moved past Founder-led sales. How do you empower your sales teams to smash their targets? Focus on giving them the tools and resources needed to boost conversions, close more deals and increase revenue.
Transparent information sharing & well-defined processes for smooth lead handling
Identify & build a library of essential assets for your sales team to convey a unified message to prospects
Clear reporting to help you identify opportunities for improvement
Controlled tests & analysis to help you clearly see what’s working & what’s not
Drive regular incremental gains to increase impact as your business grows
Strategic insights to inform future campaigns to drive results
Conversion rate optimisation
Incremental gains made to your conversion rates are going to have a larger impact as your business grows. How do you know what needs to or can be improved, without sabotaging the good results you’ve achieved so far? Use a proven methodical approach based on controlled tests and analysis.
Avoid the most common marketing mistakes established tech companies make
Once a company reaches a more established status, a step-change is often required and GTM, customer acquisition and marketing strategies need to be revisited. What previously worked well is unlikely to deliver the same results as your business and the market has matured. Now is the time to build upon your successes and make that step-change to enable scale.
Decision Making Unit not clearly identified leading to a lack of buy-in
Messaging no longer resonates with personas & does not reflect your value or difference
Poor website UX resulting in lack of engagement
Campaign bloat with Cost of Acquisition steady rising
No clear alignment between marketing & sales with leads falling between the cracks
Extended sales cycles due to lack of process
Poor or non-existent automation with an expensive platform going to waste
No clear mechanism for gaining meaningful insights
We help our clients succeed
“I was referred to Incisive Edge and what a great referral. Their data-led approach and value-led content has given us the platform, position and strategy that is both realistic and achievable. And they have achieved it. Their clear and practical strategy, followed through with fantastic execution has been transformational.”
Ed Conklin
founder
Who we work with
Early-stage
Seed-stage
Series A and beyond
Established, founder-led tech companies who want to make a step change
High growth B2B companies
Let's talk
Book an informal chat with one of our growth experts to see how we can work together to create a fresh GTM strategy which positions your business for growth.
In our session together, we’ll understand your business and current lead channels and recommend strategies and execution tactics that will help you expand faster.
Schedule a 30-minute call with tech marketing expert, Julia Payne.
Clear social strategy & hashtag research to help you engage your audience
Curated thought leader content so you become part of the right conversations
Organic content to share your latest updates & drive engagement
Social media strategy and execution
Define a strategy to reach and engage your audience in a way that will help build a buzz and grow your community.