Demand generation - creating demand for your sales and marketing teams
B2B demand generation is our bread and butter. Incisive Edge has years of experience delivering successful demand generation strategy through a combination of great SEO and structured marketing automation
Demand generation strategies that stimulate business growth
Demand generation is different to lead generation in several key areas. It still results in quality leads for your business, but takes a longer term view, in line with the way that business to business purchasers have begun to make decisions.
Combining brand awareness, content marketing and marketing automation together, to reach prospects at the point in their buyer’s journey where they are ready to engage, to provide ultimately, a better qualified lead.
Demand generation tactics become longer lasting than more traditional marketing programs, leaving you with tangible assets and increased awareness within the market, long after the initiative has run its course.
Fill your sales funnel,
keep your sales team happy
Today, generating demand relies on establishing yourself as someone trustworthy during the research process. The times of lead gen campaigns consisting of purchasing lists and deploying the email marketing team have passed.
The Incisive Edge process ensures that when prospects come to your website, you’re ready to go with answers to their customer pain points, and the content you have available is delivered appropriately within the customer journey or nurturing process, when the prospect is ready for it.
GET IN FRONT OF PROSPECTS QUICKLY
LEVERAGE DATA
Build brand awareness
ALIGN MARKETING WITH SALES
GENERATE ENGAGEMENT
Increase sales
Client success story
The Incisive Edge B2B demand generation process
Beginning with brand building to create demand is generally accepted as a key element of the best demand generation strategies. Through a combination of search engine optimisation and thought leadership content marketing, we will ensure your target audience sees what they need to about you, when they search within your space.
Demand generation activities
Inbound marketing
Content marketing
Email marketing and lead nurturing
Nurture prospects from your target accounts through their buying journey to convert more leads. Take advantage of lead scoring to engage existing customers and generate interest in your service offerings.
Social media marketing
Amplify your brand and awareness, whilst increasing your reach. Social media marketing helps to create engagement, build trust and increase customer retention. Position your brand as a thought-leader to turn engagement into leads.
Digital advertising
Account based marketing
Sales enablement
Get your marketing and sales teams working together to reach, attract and engage your prospects. Align against a revenue performance function to unite your teams and processes to drive an increase in quality leads and convert more sales.
Book your demand gen assessment
In a 30 minute session, we’ll show you how to generate more leads and accelerate the growth of your business.
