B2B brand positioning. Show your difference and the value you provide

At the heart of your GTM is your brand and market position. It’s the secret sauce that differentiates you from your competition. It’s your catalyst for scale.  It’s your springboard for success.

Stop flip flopping

Poor brand positioning will prevent scale. Plain and simple. 

If you’re constantly flip flopping, tweaking your website, your messaging and campaigns but nothing you try is generating more  leads, it could be that you simply don’t have the right positioning pillars in place. 

Our team will help you create your foundations, so your best-fit customers can see your true value and difference, making your competitors  – well, no longer your competition. 

Real-World experience

We'll position your brand using our real-world, commerical experience to drive scale

Our friendly, experienced team have a winning mindset & a direct approach. No marketing fluff or jargon here

We’ll position you away from your competition by defining a winning GTM & brand positioning strategy

The team lead

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Your brand and market positioning approach

We’re renown for getting to the heart of the matter quickly. Our proven GTM and brand positioning workshop process has helped our clients become unicorns.

Your strategy will be delivered.in just 30 days. 

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LEVERAGE LEAD GENERATION TO CREATE MARKETING-DRIVEN REVENUE

Negotiating backwards from your target revenue ensures you get your inbound marketing strategy and tactics to align with your business and marketing goals. They should never sit in isolation.
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TURN LEADS
INTO CUSTOMERS

Gather qualified leads and nurture them through their buying journey. Engage with timely and relevant content, supported by video content, social and email, until they convert.
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EXPAND YOUR
MARKETING TEAM

With us supporting you as a strategic and executional partner, you have a complete in-house marketing team. Whether you’re a start up and want a ready-formed team at your disposal, or a scaleup who wants expertise in specific areas, we work with you to meet your exact needs.

Understand your competitors to position away

If your audience cannot understand your true difference, it’s a race to the bottom, with price being your only differentiator. 

Our data analysts and strategists will audit your competitors across multiple areas and platforms to provide insighrs and recommendations to inform your strategy and roadmap.

Identify your best-fit clients for explosive scale

Highly targeted prospects are the route to explosive scale and increased revenues. 

Our talented team will create your Ideal Client Profile and your specific buyer personas to build an emotional connection, appealing to their motivations, triggers and behavours, as well as demogtraphic data and insights for targeted campaigns.  

 

Define the customer journey for laser focus

Every customer is unique and follows their own buying and decision-making journey. Your marketing needs to speak to each stage of that journey with messages and content that resonate.

Informed by your buyer personas, we will map the customer journeys so your content production reflects their journey from awareness through to decision

A messaging platform which speaks to your audience

To capture your audience’s attention, your messages need to resonate with them for where they are in their own buying journey and to lead them down your marketing and sales funnel. as quickly as possible. 

 Our strategists and content marketing team will create your very own brand messaging platform to unify your key messages and the language and messages used by your inside sales and marketing teams.

Positioning which unites

To achieve explosive scale, alignment of your marketing, sales, product and customer service teams is crucial. The start of that process is a clear, internal position which everyone stands behind. 

Our multi-disciplined team works collaboratively with you to create a strong internal positioning statement that becomes the backbone of your marketing and sales playbook. 

Value that delivers

It’s easy to talk in product features, but features are a given, value is not. 

Building on the foundations we have created, we craft your value proposition so your target auidence can understand the true difference you provide. A difference which is why your prospects will choose you and not your competitors. 

 

A cross channel strategy to increase revenue

Using your foundational brand and positioning strategies,, we’ll create a cross channel marketing strategy which builds a direct connection with your prospects and speaks to them in a voice which resonates, demonstrating how clearly you understand them. 

Your marketing strategy will be built to meet your objectives enabling your business to showcase your value and competitive advantage to ensure your enjoy explosive growth and scale

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Positioning that rolls down from the top

By starting with the foundations that make your business great, we’re able to craft a compelling brand and market position with clear messaging which rolls neatly into a detailed content marketing strategy. This strategy, together with your execution strategy and tactics can be applied across your marketing and sales teams to attract, engage, nurture and convert.

Phase 2

"Incisive Edge have been critical at helping us to shape our messaging, and to ensure that we stand out from the crowd.
What really makes them stand out is their willingness to challenge assumptions and make you think."
Elliot Zissman

Timeline – 30 day guarantee

We know that positioning can seem like going right back to basics and in some ways it is, but that doesn’t mean your company will have to wait an age before getting a tangible output. 

All of our positioning projects come with a 30 day delivery guarantee.. That means we can lay the foundations for your marketing to really perform, and still be ready to switch on the lead engine just one month later.

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David Powell

“Incisive Edge is the real deal. They know their stuff inside and out. Because they’re specialists in tech marketing, they get to the heart of the matter quickly, saving both time and money. They work in true partnership with us and they’re a great team to work with. Consistently excellent with superb client service.”

DAVID POWELL

DIRECTOR

Zoyo Global

Book your free
positioning assessment

In our session together, we’ll get to understand your business and online presence to make recommendations which help get you where you want to be.

Incisive-Edge-Julia

Your assessment session will be with tech marketing expert, Julia Payne.