Paid Advertising

Unlock the potential of keywords, ads, campaings, bid levels and targeting with relevant landing page creative. Our certified Google Ads professionals will produce the highest ROAS (Return on Ad Spend) for your paid campaigns

Increase Qualified
Traffic Driving ROI

You need a campaign that drives results and insights that provide more than generalised lines of waffle. We onboard you fully so you have a macro view of your Google Ads Campaigns and understand the nuts and bolts of how paid advertising actually works. And we provide detailed insights and recommendations.







Campaign Design

Every high-value piece of content you are looking to
promote at scale, needs a watertight strategy behind it.
We strat with a planning session and map out how the campaigns will support your content assets.

purple line

One Eye on the Prize

We stay eagle-eyed to get rid of common PPC problems
and stop budget wastage. We ensure that your strategy is
optimised to generate the biggest bang for your buck.

Cleaning Up Your Campaign

Are you already a Google Ads customer, but not generating an acceptable return? We will review your current campaign structure and keywords and then optimise. Actions could include tweaking match types, adding in new keywords and excluding irrelevant ones as negatives. We will analyse your current bidding strategy, in preparation for improved insight delivery.
purple line

Ads Optimisation

Are you ready to get going with Google Ads Optimisation? Incorporating a smartly targeted and well-structured PPC campaign will increase your search visibility.

Digestible Analysis & Reporting

Your content and search campaings are only as strong as your metrics can prove. We commit to thinking through every bid and budget, so you can justify spend to your board. We analyse your account and scrutinise every bid. We provide clear answers for you – in addition to an improved lead pipeline and maximised ROAS.
purple line

Fishing in a Sea of PPC Metrics

How can you be sure you’re generating the most value out of your PPC campaigns? By developing a framework with the right ingredients of metrics, making the calculation of cost per lead (CPL) a priority.
yellow arrow
“We worked with Incisive Edge to drive leads and conversions through
paid media and content creation. On our paid media, through their
knowledde and expertise, we have both reduced our cost per acquisition
and increased conversions Similary, their content has led to an increase
in search engine rankings and increased the volume of qualified leads.
We would recommend Incisive Edge to any company. They are the trusted partner you want by your side to drive results and keep your thinking fresh and cutting edge. They have proved to be high on communication, dedicated, insightful and true experts in their field.
They are pleasure to work with”
digital marketing manager

Need more leads?

In a 30 minute session, we’ll show you how to create a system to generate more leads and accelerate the growth of your business.
In our session together, we’ll understand your business and current
lead channels and recommend strategies and execution tactics
Julia Payne
Your growth marketing session
will be with tech marketing
expert, Julia Payne.