Increase Leads as Part of Your Inbound Marketing Channel Mix
If you’re relying solely on paid advertising, it means that you’re not putting your Inbound foundations in place. The longer this continues, the wider the advantage your competitors gain over you. Why? Because without an Inbound strategy, you’ll always be subject to the vagaries of the search engines, in a never-ending loop that will see you constantly increasing your paid spend, whilst your competitors quietly get their inbound house in order.
That’s not to say that paid media doesn’t have a place. Of course, it does. It’s the perfect accompaniment to your organic channels, driving awareness at the Top of the Funnel and engagement in the Middle of your funnel. It’s how you blend your organic and paid channels together that is key.