Paid Media

Drive leads through paid advertising
Our inbound and digital marketing services include:
Keyword Research
Campaign Creation
Management and Optimisation
Adwords and Social Media Ads

Increase Leads as Part of Your Inbound Marketing Channel Mix

If you’re relying solely on paid advertising, it means that you’re not putting your Inbound foundations in place. The longer this continues, the wider the advantage your competitors gain over you. Why? Because without an Inbound strategy, you’ll always be subject to the vagaries of the search engines, in a never-ending loop that will see you constantly increasing your paid spend, whilst your competitors quietly get their inbound house in order.

That’s not to say that paid media doesn’t have a place. Of course, it does. It’s the perfect accompaniment to your organic channels, driving awareness at the Top of the Funnel and engagement in the Middle of your funnel. It’s how you blend your organic and paid channels together that is key.


How we work with you

We are firm believers in paid media as a complementary channel. That’s why we’re a Google Partner. From your keyword strategy, through to creating your Ads and campaigns, we constantly monitor and manage to ensure your campaigns perform at their peak.

And this applies to social media advertising too. Whether through LinkedIn, Twitter or Facebook, we’ll drive engagement and build your community. We’ll also advise on the age-old question. Is paid social viable for B2B companies?

Featured Resource

10 Things to Look for in Your Inbound Marketing Agency.

From attraction to conversion, paid advertising can form an integral part of your Inbound Marketing strategy and channel mix
What our clients say
If you want Inbound Marketing that produces dramatic results, without doubt call Incisive Edge.
We would recommend Incisive Edge to any company considering implementing an Inbound Marketing strategy. They are the trusted partner you want by your side to drive results and keep your thinking fresh and cutting edge.
Incisive Edge’s ability to drive revenues is matched only by their extensive knowledge of the integration of marketing and sales.
Incisive Edge Inbound expertise across both strategy and implementation is unquestionable and they are nice guys to work with. Nothing seems to be too much trouble and we have no hesitation in recommending them widely.
I have found Incisive Edge to be extremely responsive and pro-active and they have delivered on time and on budget.
I’d highly recommend Incisive Edge. It’s taken us years to find a company who understands our business. We’re noticing very good, targeted results much sooner than expected. Something I never thought I’d say.
I worked closely with the team at Incisive Edge on the BQF site build and found them to be highly responsive, proactive and expert across all aspects of building a complex Inbound site. They make practical recommendations at each stage and always consider the user’s perspective.

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