Positioning Strategy. Show Your Difference and the Value You Provide.
To grow, you need to be positioned correctly. To win the hearts and minds of your target audience. So who are the prospects you should be targeting? What makes them tick? What are their motivators and triggers? What messages will appeal to them for where they are in their buying and decision-making journey? What is it that really makes you different?
Our positioning strategy creates your market and brand position, ensuring you stand out from the crowd. It sets the stage for us to springboard your growth.
Create Your Growth Marketing Strategy
You need to deliver results, so as part of our positioning strategy, we create a clear growth marketing strategy for you, tailored to your objectives, budget and timeline.
“Incisive Edge’s data-led approach has given me a position, messaging platform and strategy that is not only practical, realistic and achievable, but has given me great confidence for the year ahead.
A really great agency to work with.”
Our Positioning Strategy Workshop Process
For your engagement, you will be working with a highly experienced Planner whose role within the agency is to create the strategy to achieve your objectives. Your Planner will work with our Analysis team to understand your business, the competitive landscape and the value that really sets your business apart.
2. Research & Analysis
With our analysis complete, we will meet for your first workshop where we present out initial findings, research and recommendations.
And of course, it’s where you get to provide feedback and insights.
3. Strategy Workshop
Following the workshop, we iterate your planning and strategy deck incorporating the learnings from you.
We will meet another 2 – 3 times to complete your positioning strategy and to get your sign off.
4. Marketing Strategy
Once we have sign off on all your positioning and strategic planning elements, we will create the first draft of your marketing strategy designed to meet your objectives. It’s crucial that your strategy enables you to focus on the correct part of the funnel, targeting your key buyer personas.
Our clients typically want to execute the strategy straight away and it is at this point that we discuss what execution help you need.
Ready for growth?
In a 30 minute session, we’ll show you how to create a system to generate more leads and accelerate the growth of your business.
In our session together, we’ll understand your business and current lead channels and recommend strategies and execution tactics that will help you expand faster.