Content Creation

Content is the engine powering your inbound sales and marketing programmes. From on-site conversion points to nurturing opportunities, every content type can help.

Keep Your Prospects Close and Your Customers Closer

Content is a multi-faceted tool and is far more than merely selling your tech product, service or solution. Every blog, CTA, Guide, eBook or video is a two-way dialogue, helping your prospects and customers to solve their everyday problems.

ATTRACT TARGET
VISITORS

When you twin content with comprehensive search optimisation, your search-optimised content built exclusively for your personas will draw your target customers to your site.

CONVERT WITH CONVICTION

New thought leadership pieces help generate a solid pipeline by guiding your prospects through their own buying and decision-making journey.

NURTURE VIA
LIFECYCLE STAGES

Provide contextually relevant, value-led, thought-provoking content at every prospect stage lifecycle stage.

Strategic Direction

Working closely with our Content Marketing team, we will develop a content strategy that not only attracts, engages and nurtures, but can also track back to your pipeline contribution and revenue targets.

Identifying the Right Strategy

Utilising your buyer personas, your content team will focus on a continual process of speaking directly to your target persona and their pain points, for where they are in their own personal journey, driving them down your funnel to conversion.

Editorial Calendar and Conversion Maps

Based on your lead generation goals, product marketing needs and buyer personas, we design your content calendar which will maintain an authentic balance between editorial topics and conversion content.

Blogging Calendars Which Convert

Your calendar will focus on headlines, core and secondary keywords to track conversion potential. From there, we’ll create posts to boost SEO or to support your marketing campaigns.

Interviews and Content Production

By interviewing subject matter experts from within your organisation, we create fresh, never-before-seen content. This injects original thought leadership into your website which builds trust, credibility and authority with prospects and customers alike.

Stellar Websites Need Stellar Copy

Your website is your global calling card. We deliver optimised, CTA-driven site copy that resonates. Whilst conversion-focused, informative and value-led, your content will stay true to your brand and your tone of voice.
NickiCho_ret
“As a fast growing tech startup, we rely on powerful content to drive our lead generation engine. The experience and expertise of the Incisive Edge team has been invaluable in helping us to refine our strategy, plan campaigns and automate processes.”
nicki cho
head of content
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Need more leads?

In a 30 minute session, we’ll show you how to create a system to generate more leads and accelerate the growth of your business.
In our session together, we’ll understand your business and current lead channels and recommend strategies and execution tactics that will help you expand faster.
Julia Payne
Your growth marketing session will be with tech marketing expert, Julia Payne.