Inbound Marketing

Twinning tried and tested campaign strategies and execution with the intricacies and objectives of your business, we design inbound marketing strategies and programmes that align with your ongoing company strategy. We’re constantly tracking your content, social, email and paid to drive your core revenue metrics and goals.

LEVERAGE LEAD GENERATION AND MARKETING-DRIVEN REVENUE

Negotiating backwards from your target revenue ensure you get your inbound marketing strategy and tactics to align with your business and marketing goals. They shouldn’t sit in isolation.

TURN LEADS INTO CUSTOMERS

Garner qualified leads and nurture them through their buying journey. Engage with timely and relevant content, supported by social and email, until they convert.

EXPAND YOUR
MARKETING TEAM

With us supporting you as a strategic and executional partner, you have a complete in-house marketing team. Whether you’re a startup and want a ready-formed team at your disposal, or a scaleup who wants expertise in specific areas, we work with you to meet your exact needs.

Establishing KPIs

We’re experts in the metrics you need to focus on to springboard your growth. MRR, ARR, CAC, pipeline velocity, cohort analysis – we work with you to achieve your metrics and KPIs.

Metrics Which Matter

Maximise your lead funnel and drive conversions and ROI by honing your ability to measure key metrics at each point in the buying journey.

Content Creation to Drive Purchase Intent

Our SEO and content teams will map out your strategy to attract and convert prospects. We create content that plays to the different stages of the buyer’s journey. We’re experienced in all forms of tech content.

Your Content is
Your Voice

Owned content is vital to your inbound marketing campaigns and assists in maximising your ROI. Quality owned content will increase your lead generation whilst expanding your brand equity.

Platform Execution

Whether you’re using HubSpot or managing across different platforms, our inbound marketing team will manage execution in the way that works best for you. Over the years, we have used nearly every platform available – and that’s a lot!

We are Perfectly Aligned

A successful inbound marketing strategy demands alignment and integration of your marketing and sales teams. We will help you create a seamless workflow across both teams, centred on Revenue Performance Management, rather than siloed departments.

David Powell

“Incisive Edge is the real deal. They know their stuff inside and out. Because they’re specialists in tech marketing, they get to the heart of the matter quickly, saving both time and money. They work in true partnership with us and they’re a great team to work with. Consistently excellent with superb client service.”

david powell
director
Zoyo Global

Need more leads?

In our session together, we’ll understand your business and current lead channels and recommend strategies and execution tactics that will help you expand faster.

Julia Payne
Your growth marketing session will be with tech marketing expert, Julia Payne.