Paid Advertising

Unlock the potential of keywords, ads, campaigns, bid levels and targeting with relevant landing page creative. Our certified Google Ads professionals will produce the highest ROAS (Return on Ad Spend) for your paid campaigns

Increase Qualified Traffic and Drive ROI

You need a campaign that drives results and insights that provide more than generalised lines of waffle. We onboard you fully so you have a macro view of your Google Ads Campaigns and understand the nuts and bolts of how paid advertising actually works. And we provide detailed insights and recommendations.

FEATURE PROMINENTLY WITH YOUR IDEAL PROSPECTS

Off the back of your buyer personas and leveraging tried and tested Ad networks, we will ensure your content shows up where your personas are looking online.

DRIVE CUSTOMER ACQUISITION COSTS
DOWN

There are many levers to pull to ensure your Ads are focused on your target audience. We’ll dig deep into the metrics which matter, to build an account structured for your precise business and audience needs.

EXPECT THE
UNEXPECTED

In addition to ‘always on’ campaigns, we’ll factor in promotional and reactive campaigns which can be delivered quickly. We work to ensure that your landing pages are conversion-ready, to drive a great PPC experience from click to conversion.

Campaign Design

Every high-value piece of content you are looking to promote at scale, needs a watertight strategy behind it. We start with a planning session and map out how the campaigns will support your content assets.

One Eye on the Prize

We stay eagle-eyed to get rid of common PPC problems
and stop budget wastage. We ensure that your strategy is
optimised to generate the biggest bang for your buck.

Cleaning Up Your Campaign

Are you already a Google Ads customer, but not
generating an acceptable return? We will review your
current campaign structure and keywords and then
optimise. Actions could include tweaking match types,
adding in new keywords and excluding irrelevant ones as
negatives. We will analyse your current bidding strategy, in
preparation for improved insight delivery.

Ads Optimisation

Are you ready to get going with Google Ads Optimisation? Incorporating a smartly targeted and well-structured PPC campaign will increase your search visibility.

Digestible Analysis & Reporting

Your content and search campaings are only as strong as your metrics can prove. We commit to thinking through every bid and budget, so you can justify spend to your board. We analyse your account and scrutinise every bid. We provide clear answers for you – in addition to an improved lead pipeline and maximised ROAS.

Fishing in a Sea of PPC Metrics

How can you be sure you’re generating the most value
out of your PPC campaigns? By developing a framework
with the right ingredients of metrics, making the
calculation of cost per lead (CPL) a priority.
MarkTerry_ret
“We worked with Incisive Edge to drive leads and conversions through
paid media and content creation. On our paid media, through their
knowledde and expertise, we have both reduced our cost per acquisition
and increased conversions Similary, their content has led to an increase
in search engine rankings and increased the volume of qualified leads.
We would recommend Incisive Edge to any company. They are the trusted partner you want by your side to drive results and keep your thinking fresh and cutting edge. They have proved to be high on communication, dedicated, insightful and true experts in their field.
They are pleasure to work with”
MARK TERRY
digital marketing manager
Cobweb

Need more leads?

In a 30 minute session, we’ll show you how to create a system to generate more leads and accelerate the growth of your business.
In our session together, we’ll understand your business and current
lead channels and recommend strategies and execution tactics
Julia Payne
Your growth marketing session
will be with tech marketing
expert, Julia Payne.