B2B Survival Technology Business

Drives Prospects, Leads & Conversions with an Inbound Strategy Focused on Improved UX & SEO

About Survitec Group

A British manufacturer of personal survival equipment for usage after ejecting from aircraft or when at sea.

Survitec Group holds market-leading positions worldwide in marine, offshore, defence and aerospace survival technology.  Headquartered in Birkenhead, UK, the company employs 2000 people across 8 manufacturing sites and operates through a network of over 580 service stations and distributors to bring their best-in-class products and services to a global customer base.

Search Engine Optimisation (SEO)

We undertook an extensive SEO audit which included customer search behaviour, competitor analysis, keyword research, ranking checks in Google (and other search engines), together with identification of content gaps within the site. A detailed report was produced with recommendations which, if implemented, would result in a significant increase in rankings, website traffic and ultimately conversions.

User Experience (UX)

Additionally, our user experience audit identified issues and made recommendations with regard to the navigation and hierarchy of information on the site. These issues were impeding users from finding the information relevant to them and hence, limiting the conversion potential of the site.

We developed buyer personas to clarify what needed to be done in conjunction with the technical user experience audit to improve the overall user experience.


Incisive Edge is an agency to watch. They’re incredibly knowledgeable, reliable and extremely friendly – very much a pleasure to work with.

What impressed me most with Incisive Edge, is their professionalism and efficiency. They are articulate, pro-active and over deliver. Total consultancy you can trust, at its best. Throughout the development process, Incisive Edge’s expert team sought to understand our complex business model, providing us with logical UX solutions bespoke to our business. Every step of the process was expertly handled: it is an agency that communicates well and explains exactly what is being done.

I would have no hesitation in recommending Incisive Edge to anyone that wishes to deal with an agency that delivers and has outstanding knowledge of digital marketing. I sincerely hope to work with them again in the future.

Christopher Burrows
Group Marketing, PR & Communications

The Outcome

A new website is currently under construction. The site structure is adhering to the key recommendations from our report which will result in an enhanced user experience to drive prospects, leads and conversions.

Christopher Burrows Group Marketing, PR and Communications Manager commented “The team working on the new website were extremely complimentary about the reports Incisive Edge produced and have found them incredibly useful. We are using the reports as the foundational structure for the site and have no doubt that this will significantly increase conversions and optimise our user experience and their buying journeys.”

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