Websites for tech companies
Website design and build to drive growth and lead generation.
Websites designed for growth
You’re a tech company. Your website has to attract traffic, nurture prospects, drive leads, book demos and trials and close clients. It is your #1 marketing asset, not a brochure. You want to drive results and a return on investment.
A persona-driven user experience
Our design process is persona-driven. Your website needs to speak to your target audience for where they are in their own personal buying and decision-making process. You can’t force your prospects to take the action you want as soon as they hit your site – they need to be educated, engaged and nurtured.
If you have them, we use your existing personas to begin to inform our thinking. If you don’t, we will build your personas and identify their customer journey to ensure that every visitor gets the information they need at the point they need it. Every page, icon and Call to Action is carefully considered to build a customer journey for your personas that will build trust and promote conversation and conversion.
An analytics-led design process
Design should be based on key criteria such as your personas, their conversion paths, search rankings, messaging and performance data. We analyse your existing data to learn what’s working and what’s not. We can keep the good parts and re-think the underperforming bits.
Website copy that communicates
Your website needs to speak to your prospects and we are skilled in crafting copy that communicates. From complex tech value propositions, through to the brevity of scannable copy and the detail required to educate, nurture and engage, we tell your brand story and showcase the value you deliver, so your prospects can see how you can help them solve their pain points.
Search engine optimisation
Search engine optimisation and tracking is built into every site we design and build. Your keyword strategy is created and integrated into URLs, meta data and on-site optimisation to increase your search engine presence.
Increase website conversion rates
Your website is much more than a brochure. It’s your lead generation machine and needs to continually evolve. We continually analyse your data to produce insights and optimise to increase your website’s conversion rate and your marketing’s return on investment
Whether you’re a startup or scaleup, you’re budget conscious and are managing your cashflow carefully. We can create your site as a single project, or as part of an ongoing retainer. We can re-message your existing site, or design and build from scratch.
Talk to us about your website
We know how to build sites that sit at the heart of your inbound strategy, optimised for search traffic and lead generation. To find out more get in touch now.
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