Helping Established Tech Companies Reach New Levels of Success

With new competitors springing up every day, are you looking to really drive your marketing and sales results? Are you looking for a step-change? We will help you position for success.

Calculate the traffic and leads you need to hit your KPIs.

Identify New Opportunities and Build a Customer Acquisition Engine to Help You Scale

You can’t understand it. Campaigns and messaging that previously resonated with your target audience are having less or even no effect. Your revenues aren’t growing, or worse they’re declining as new competitors enter the market and existing competitors up their game.

You need to reverse the decline and meet your revenue targets. You need to keep your stakeholders and investors on board.

You need to act fast and make a step change. But how?

We will get you back to and beyond your previous levels of success. Whether you need us to act as your internal team, or work with your in-house team, our practical and down to earth approach across strategy, execution and optimisation delivers results.

 

competitive pricing

FAST TURNAROUND

team

Experienced Team

Wiffle Waffle

No Wiffle-Waffle

ADVICE AND GUIDANCE

PROJECT BASED OR RETAINED

PLAN

100%

BUILD

100%

GROW

100%

Helping Founder-Led and CMOs in established tech businesses globally

Founders and CEOs

CMOs and Marketing Teams

Do these problems sound familiar?

These are the most common reasons that businesses fail all of which can be addressed through a clear GTM strategy

GTM Strategy and Positioning

Make a step change/pivot to increase your revenue or reverse a decline. Define the strategy that builds upon your success and highlights your strengths and differentiators in a way that stands out to your audience.

Define a GTM strategy to make a step change/pivot or reverse a decline in revenue

Review existing target audience and update/identify new buyer personas to boost growth

Lead with your value, differentiators and clear messaging in a fresh way that appeals in today's market

Nurture your most loyal customers to create a community of advocates

Create an engaging brand that evolves with your customer base

Use your brand to help you stand out from the competition

Brand Amplification

Use your brand to ensure customer loyalty, to retain clients and prevent churn.

Lead Generation Website

Create a high-performing, lead-generating website. Provide a seamless user experience that drives customer acquisition and low-touch conversion, to build a scalable lead generation machine.

Engage using high-value content purposefully created to speak to each of your buyer personas

Reflect user journeys and create a smooth user experience that converts at scale

SEO optimised to bring the right audience to your website

Identify opportunities to compete successfully using detailed keyword research and analysis

Informational, transactional and commercial keywords to cover your entire marketing funnel

Optimised SEO content structure to play to your audience and search engine algorithms

SEO Strategy and Optimisation

Define and execute a successful SEO strategy and content structure that targets different audiences and stakeholders to drive the right prospects into theyour lead funnel.

Content Development and Creation

Identify new content opportunities and create high-quality SEO or thought leadership content with showcased value for your prospects.

Value-led content, SEO-optimised tor your keywords

Content to support your target audience at each lead stage

Thought leadership content to position your brand

Clear social strategy and hashtag research to help you engage your audience

Curated thought leader content so you become part of the right conversations

Organic content to share your latest updates and drive engagement

Social Media Strategy and Execution

Define a strategy to reach and engage your audience in a way that they’ll help build a buzz and your community.

Campaign Strategy and Execution

Build multi-channel campaigns that work seamlessly to drive customer acquisition. Value-led campaign assets optimised for each channel and inbound marketing approaches to ramp up prospect conversions.

Campaigns that seamlessly engage your audience across multiple channels to drive customer acquisition

Inbound marketing approach for cost-effective lead generation

Identify new opportunities using a "Test and Learn" approach to broaden audience and increase your campaign ROI

Account Based Marketing (ABM)

Successfully engage with a specific set of target accounts within your markets. Define a campaign strategy that uses a personalised approach and messaging that addresses the specific needs and characteristics of each target account.

Define a campaign strategy to engage target accounts using personalised messaging that addresses their individual needs

Write compelling message that is easily personalised per target account for faster execution and an aligned message

Build a list of individual contacts based on your buyer personas to engage with through an ABM approach

HubSpot Platinum Partner - Onboarding and training

HSFS specialists

Aligned marketing, sales, service and operations process to achieve scale

Marketing Automation

If you want to scale, you’re going to need automation. Whether you’re new to marketing automation, want to build your lead funnel, create clear reporting against your funnel metrics or to sort out your current set up, we can help. Automate and streamline, all under one roof.

Sales Enablement

You’ve moved past Founder-led sales. How do you empower your sales teams to smash their targets? Focus on giving them the tools and resources needed to boost conversions, close more deals and increase revenue.

Transparent information sharing and well-defined processes for smooth lead handling

Identify and build a library of essential assets for your sales team to convey a unified message for prospects

Clear reporting to help you identify opportunities for improvement

Controlled tests and analysis to help you clearly see what is working and what is not

Regular incremental gains will drive larger and larger impacts as your business grows

Insights to inform future campaigns to drive increased results

Conversion Rate Optimisation

Incremental gains made to your conversion rates are going to have a larger impact as your business grows. How do you know what needs to or can be improved, without sabotaging the good results you’ve achieved so far? Use a proven methodical approach based on controlled tests and analysis.

Avoid the Most Common Marketing Mistakes Established Tech Companies Make

Once a company reaches a more established status, a step-change is often required and GTM, customer acquisition and marketing strategies need to be revisited. What previously worked well is unlikely to deliver the same results now that your business and the market has matured. Now is the time to build upon your successes and make that change to enable you to scale.

Difficulty identifying buyer personas to extend existing target audience to meet revenue targets

Cost of Acquisition is now too high for the size of business and needs to be reduced, while still delivering results

Too many leads are falling between the gaps - Disjointed lead follow-up, unclear ownership and wasted budget

Sales cycles are too long as your website doesn't reflect your buyer's journey and current assets and lead nurturing are not hitting the spot

Competition is everywhere and whilst you can verbally tell a prospect why you're different, your website and content doesn't reflect your value and advantage.

Marketing and sales teams just aren't aligned and often have conflicting goals and priorities

There is no automation, or if there is, it's not reflective of your customer lifecycle. Workflows are crashing into each other, lead scoring isn't working. It's a mess

No clear reporting across the company to gain meaningful insights and identify opportunities for improvement

We help our clients succeed

ED CONKLIN
“I was referred to Incisive Edge and what a great referral. Their data-led approach and value-led content has given us the platform, position and strategy that is both realistic and achievable. And they have achieved it. Their clear and practical strategy, followed through with fantastic execution has been transformational.”
ed conklin
founder
Central Data Storage

Who We Work With

Early Stage

Early-stage

Seed Stage

Seed-stage

Series A and Beyond

Series A and beyond

Established tech companies

Established, founder-led tech companies who want to make a step change

High Growth

High growth B2B companies

Let's Talk

Book an informal chat with one of our growth experts to see how we can work together to create your GTM strategy and position your tech business for growth.

In our session together, we’ll understand your business and current lead channels and recommend strategies and execution tactics that will help you expand faster.

Julia Payne

Schedule a 30-minute call with tech marketing expert, Julia Payne.