ACCOUNT BASED MARKETING
HERE’S HOW WE DO IT
As a marketing agency focusing on tech startups, we recognise that there are a number of ways to implement an account based marketing programme and a wide range of technology solutions to choose from. This is the planning framework we use to help establish the best options.
The right model for you will depend on the number of accounts you want to target and the extent to which you would like to tailor and personalise content – whether that be at the sector, account or individual level.
- Account selection
- Research and insights
- Buyer personas
- Messaging platform
- Content creation
- Campaign playbook
- Fast-track delivery
- Sales follow-up
- Phased roll-out
- Reporting framework
- Performance measurement
- Campaign optimisation
Whatever kind of ABM programme is right for you, we always go through the same four-step process.
Seeing things from your customer’s point-of-view is crucial for account-based marketing and this is where our strategic approach comes into its own.
Content | Email | Paid Media | Website | Search | Social
SALES & MARKETING ALIGNMENT
Whether the account-based marketing programme is executed by the sales team or by the marketing department, it’s important that both groups are fully involved in the goal setting and planning stages
WHY YOU MIGHT WANT TO TRY ACCOUNT BASED MARKETING
Tailor messages to the needs of individual accounts for deeper engagement.
SHORTER SALES CYCLE
Focus solely on the accounts that are most likely to convert.
BETTER USE OF RESOURCES
Deploy resources on key accounts to drive the most revenue.
We’d love to share our experience with you and offer some strategic advice and recommendations – based on your goals and challenges. Simply complete the form below and book your consultation with one of our tech marketing experts.
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Providing relevant content to attract, engage
and convert your target audience
Inbound marketing for ambitious tech startups
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