Brand Development

Tell your story. Make it memorable

Creating a brand relationship with your prospects and customers establishes trust, builds authority and increases your credibility.
Turn your prospects into customers and your customers into brand advocates. Your story provides the catalyst for scale and growth revenues.

Incisive edge Strategy

Your winning brand framework

You want to become a market-leading brand, go global and win the hearts and minds of your target audience.

We build brand strategies based on our winning 4R framework making your brand story Real. Remarkable. Relevant and Reputational.

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Take your brand to the next level

Match the things that make you great, to the things your customers need most

We will work together to establish brand fit with your buyer personas, assess your position in the market together with your value proposition.

We'll create the pillars on which your brand is built & evolve your brand position to carve out your own space within the competitive landscape.

Deliver the message your customers are looking for

With a firm understanding of your personas, our team of experts will create your messaging platform to speak to your audience directly, using your own brand language & tone of voice.

Create a visual language that matches your TOV

Visual branding is more than just a pretty design.

We work together with you to establish how your brand pillars can be reflected, consistently, within your visual brand.

Our team will help elevate your visuals to an authentic & meaningful design that speaks to what makes your business remarkable.

Choose us to accelerate your brand's growth

We'll help you to adapt & evolve your brand story using custom strategies from within our proven brand model
We'll use our real-world industry experience to create a messaging platform which enables your brand to speak in language that resonates
We succeed where others have failed. We execute on your brand strategy enabling you to achieve your growth objectives fast

Brand development for ambitious companies

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Establish your brand fit with your target audience

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Create your difference

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Gain trust, respect and esteem

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Build emotional involvement

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Drive engagement

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Build loyal advocates

Get Lucidity

"One thing I've been really impressed by is that Incisive Edge are highly, highly organised."

Tom Ricca-McCarthy and Get Lucidity enjoyed great results when we formed an extension of their team. Together, we worked to implement an inbound strategy, driving leads and results.

Our team are experts in strategy

The team at Incisive Edge have sat where you sit, and understand your pain. We come from the real world of in-house sales and marketing, so we know that what matters most to you is results.

You won’t hear excuses from us, or woolly statements that don’t get you where you need to go – just battle-tested strategies that carve out a path to growth and scale.

Let's work together

Learn more about brand development

Your brand essence

Bring your brand to life

Your core essence characterises what your brand stands for in the mind of your prospects. customers and stakeholders.

It embodies your brand’s core competencies, advantage, culture and values.

It is the promise you make internally and externally and establishes a positive, powerful connection with everyone it touches.

We will create your brand essence.

Brand pillars

Build your foundations

Turn your Core Brand Essence into brand-driving actions connected to your brand promise through your brand pillars.

Your brand pillars support the outcome of realising the value to your customers and achieving their objectives.

Brand pillars have the power to positively influence customer retention and loyalty.

We will design your brand pillars.

Brand messaging

Create emotional triggers

Developing your key brand messages produces triggers to promote your prospects into taking action.

Your messaging platform will attract, engage and nuture prospects, turning them into brand advocates and uniting your teams around your company’s own brand messages.

We will craft your messages and messaging platform.

Brand vocabulary

Make connections through language

A differentiated brand position can only be applied to engagement once you have your own brand thesaurus – a unified language set to be applied by everyone.

Your brand vocabulary must be cascaded into every prospect conversation and marketing and sales engagement – both internally and externally.

We will create your brand vocabulary.

Tone of voice

Speak with one voice

We will distil your brand vocabulary into a Tone of Voice which can be applied across marketing and sales collateral, supporting your brand principles and values.

Your Tone of Voice guidelines will become part of your brand bible, unifying and harmonising your brand voice.

We will craft your brand’s Tone of Voice.

Elevator pitch

Find the emotional connection

Success often comes down to a few key moments. Usually, it involves a pitch.

Whether the objective is to win new business or a lucrative strategic partnership, pitching is an essential skill that must be applied across both marketing and sales.

Finding emotional connections is what will turn your brand from a product, service or a solution into a value-added, global brand.

We will build your elevator pitch.

Brand identity & design

Stand out from the crowd

Your brand and corporate identity has to stand out above the crowd. It needs to distinguish, to build authority, credibility and reputation.

We will create your brand identity across your marketing and sales assets and collateral.

Brand guidelines

Make your brand live every day

Once your design principles are agreed, your brand guidelines can be crafted. The culmination of your brand’s development.

But we’re not talking about long waffly guidelines that no-one will use.

Your brand guidelines will be concise and pragmatic so they are used across your business each and every day.

We will design your brand guidelines.

bubo ai

"Incisive Edge Operate as an Extension of our team"

Working with Bubo AI we were able to deliver a long lasting strategy which underpinned the execution of their website redesign and lead generation. Watch the video to learn more.

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