B2B brand positioning strategy

Show your difference and the value you provide

At the heart of your GTM is your brand and market position. It’s the secret sauce that differentiates you from your competition. It’s your catalyst for scale. It’s your springboard for success.

Incisive edge Strategy

Stop flip flopping

Poor brand positioning will prevent scale. Plain and simple.

If you’re constantly flip flopping, tweaking your website, your messaging and campaigns but nothing you try is generating more leads, it could be that you simply don’t have the right GTM and positioning pillars in place.

Our team will create your strategic marketing foundations, so your best-fit customers can see your true value and difference, making your competitors – well, no longer your competition.

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Choose us to position you away from the competition

We'll position your brand using our real-world, commercial experience to drive scale
Our friendly, experienced team have a winning mindset & a direct approach. No marketing fluff or jargon here
We’ll set you apart from your competition by defining a winning GTM & brand positioning strategy

Strategic brand positioning to elevate your business

Your position in the market

We want to elevate you above the competition.

In order to do that, we take a strategic approach to your total addressable market & your services, that will create a lasting imprint on your prospects.

We'll work together to create buyer personas, map the customer journey & determine the right path to high value opportunities.

Strategic elevation of your brand

Your brand must support your marketing objectives and be true & authentic to your business.

It must also meet the expectations of your target audience.

Working together, we'll codify your objectives, build a messaging platform which truly represents you, & a value proposition which wraps it all together tightly.

We'll elevate your brand so you stand out in the market.

Build your brand on the rocks, not the sand

Once you have all the strategic foundations in place, we'll create your execution plan. 

Taking advantage of your work on the competitive landscape, your prospects & market, you can accelerate quickly, enabling scale.

Over time you'll be able to monitor your progress against the objectives & KPIs we agree together & optimise to drive ROI.  

Get Lucidity

"One thing I've been really impressed by is that Incisive Edge are highly, highly organised."

Tom Ricca-McCarthy and Get Lucidity enjoyed great results when we formed an extension of their team. Together, we worked to implement an inbound strategy, driving leads and results.

Incisive Edge Rebecca Hicks

Rebecca Hicks

Head of Strategy

Meet the team lead

Becks has a proven track record of defining positioning and marketing strategies and delivering the foundations required for tech companies to achieve their growth and lead generation ambitions, often within challenging parameters. Becks will steer you through the initial stages of engagement with her energetic yet #noflluff marketing approach to ensure you have the right foundations in place. Becks will remain on-hand throughout your engagement.

Your brand and market positioning approach

We’re renown for getting to the heart of the matter quickly. Our proven GTM and brand positioning workshop process has helped our clients to become unicorns.

Your strategy will be delivered in just 30 days.

Let's work together

Learn more about our brand positioning

Understand your competitors to position away

If your audience cannot understand your true difference, it’s a race to the bottom, with price being your only differentiator.

Our data analysts and strategists will audit your competitors across multiple areas and platforms to provide insights and recommendations to inform your strategy and roadmap.

Identify your best-fit clients for explosive scale

Highly targeted prospects are the route to explosive scale and increased revenues.

Our talented team will create your Ideal Client Profile and your specific buyer personas to build an emotional connection, appealing to their motivations, triggers and behavours, as well as demogtraphic data and insights for targeted campaigns.

Define the customer journey for laser focus

Every customer is unique and follows their own buying and decision-making journey. Your marketing needs to speak to each stage of that journey with messages and content that resonate.

Informed by your buyer personas, we will map your customers’ journeys so your content production reflects their journey from awareness through to decision.

A messaging platform which speaks to your audience

To capture your audience’s attention, your messages need to resonate with them for where they are in their own buying journey and lead them down your marketing and sales funnel. as quickly as possible.

Our strategists and content marketing team will create your very own brand messaging platform to unify your key messages in the language used by your prospects and your inside sales and marketing teams.

bubo ai

"Incisive Edge Operate as an Extension of our team"

Working with Bubo AI we were able to deliver a long lasting strategy which underpinned the execution of their website redesign and lead generation. Watch the video to learn more.

Positioning which unites

To achieve explosive scale, alignment of your marketing, sales, product and customer service teams is crucial.

The start of that process is a clear, internal position which everyone stands behind.

Our multi-disciplined team works collaboratively with you to create a strong internal position which becomes the backbone of your marketing and sales playbook.

Value that delivers

It’s easy to talk in product features, but features are a given, value is not.

We craft your value proposition so your target auidence can understand the true difference you provide. Your difference is the reason your prospects will choose you and not your competitors.

A cross-channel strategy to increase revenue

With your brand and positioning strategies in place,, we’ll create a cross-channel marketing strategy. Your strategy will build a direct connection with your prospects and speak to them in a voice which resonates and demonstrates how clearly you understand them.

Your marketing strategy will be built to meet your objectives and to showcase your business, enabling growth and scale.

Positioning that rolls down from the top

By starting with the foundations that make your business great, we’re able to craft a compelling GTM, brand and market position with clear messaging which rolls into a detailed marketing strategy.

This strategy, together with your execution tactics can be applied to attract, engage, nurture and convert your audience.

Why look at your positioning strategy?

From bland to remarkable
Create compelling messaging that showcases your company and your offering. Help prospects understand why you are remarkable.
Showcase your value
Demonstrate the true value that you deliver through your value proposition. It’s what will set you apart from the competition.
Position away from your competitors
Cut through the noise instantly. Adopt a clear market position and dominate.
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Timeline – 30 day guarantee

We know that a GTM and positioning can seem like going right back to basics and in some ways it is, but that doesn’t mean your company will have to wait an age before getting a tangible output.

All of our positioning projects come with a 30 day delivery guarantee. That means we can lay the foundations for your marketing to really perform, and still be ready to switch on the lead engine just one month later.

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