A product-led growth strategy is the future of B2B technology marketing
When your team is focused on your product, it becomes your most powerful marketing tool. Shine the light on your product. It's your go to market route.

Your product sell itself, right? Or does it?
Product is more than just the software. It’s a company-wide strategy that puts the needs of the end-user first.
Together, we draw out the value of your product and put that front and centre of your GTM approach.
Nothing kills a bad product like good marketing.
Those words are especially true when following a product-led approach. But the opposite is also true.
What better way for you to accelerate the growth of your product & scale your business, than by showing your user base & communities the value your product will drive for them.
Your product-led growth strategy will focus on exposing your users to your product, in order to generate engagement, demand & virality.
Product-led growth turns traditional B2B marketing on its head, demonstrating your value to your audience before ever suggesting that they buy.
This requires a very different go to market strategy.
In the last few months since working with IE, we have seen our net new business grow phenomenally. We’ve generated more than £100K of booked and committed revenue purely from the PPC and SEO efforts of Incisive Edge.
You're not targeting the buyer, you're targeting your user.
We'll ensure you know your users inside & out by developing your Ideal Client Profile & detailed buyer personas.
Clean, segmented data is the only way to speak directly to your users, in a personalised, individual manner.
As a PLG company, you're bound to have an internal team that can help you segment & we'll provide the framework.
You need to deliver value. But first, you need to showcase that value.
We'll help you do just that, building your value proposition, market & brand position & messaging, from the ground up, so your users have no alternative but to sign up with you.
You want to create brand advocates. To do that, your messaging and brand voice must resonate.
We'll create an authoritative tone with clear messaging to build your communities and encourage virality.
Your users need to find you to solve their pain. They're searching for companies like yours, so SEO, content and ABM strategies must play a role.
We'll create the focused marketing strategy to align precisely with your PLG strategy.
Becks has a proven track record of defining positioning and marketing strategies and delivering the foundations required for tech companies to achieve their growth and lead generation ambitions, often within challenging parameters. Becks will steer you through the initial stages of engagement with her energetic yet #noflluff marketing approach to ensure you have the right foundations in place. Becks will remain on-hand throughout your engagement.
The team at Incisive Edge have sat where you sit, and understand your pain. We come from the real world of in-house sales and marketing, so we know that what matters most to you is results.
You won’t hear excuses from us, or woolly statements that don’t get you where you need to go. Just battle-tested PLG strategies that carve out a path to growth and scale.
In a world of product-led growth marketing, your business strategy must respect a power shift within your target customer base; from the buying committee to the customer experience of users – both paying and free.
In PLG, product usage acts as the main driver of user acquisition, expansion and retention.
Rather than marketing and sales being the driver of acquisition, it’s the product itself that supplies the pipeline.
Tom Ricca-McCarthy and Get Lucidity enjoyed great results when we formed an extension of their team. Together, we worked to implement an inbound strategy, driving leads and results.