Campaigns that don't stop until the deal is won
Great marketing campaigns don’t stop at a lead or even an opportunity.
A signed, sealed and delivered customer is worth a lot more to your business and that’s why we champion a customer acquisition methodology which looks further down the line and guides prospects right the way through the funnel.
We drive campaigns beyond the top of the funnel, into revenue for your business
Fill the pipeline
As with all new business generation, the first step is to fill the top of the pipeline with prospective customers.
Draw prospects down
Using marketing automation and other ‘next touch’ techniques, it’s the goal of customer acquisition campaigns to bring your prospects back, and back again.
We will execute on the tactics which are right for your business, taking a multi-channel approach to guiding your prospects down the funnel.
Convert, convert, convert
Enabling your prospect to see the value which your organisation delivers is key. We will observe, score and assess prospects throughout the process, waiting for just the right moment to approach them with powerful conversion content.
But we don’t stop there. The campaign will support the sales cycle as your team manages the opportunities and turn them into deals.
The value we bring to your strategic marketing campaigns
"We can't say enough good things about the results and the experience of working with Incisive Edge"
In the last few months since working with IE, we have seen our net new business grow phenomenally. We’ve generated more than £100K of booked and committed revenue purely from the PPC and SEO efforts of Incisive Edge.
Campaigns which consider and support both sales and marketing
A truly strategic campaign is one which matches up neatly to your sales and marketing process. This can play out in many ways, depending on the go to market being deployed by your business.
Our customer acquisition campaigns keep the end goal in mind at all times, working harder for longer than a typical campaign and supporting both sales and marketing in closing the deal.
"One thing I've been really impressed by is that Incisive Edge are highly, highly organised."
Tom Ricca-McCarthy and Get Lucidity enjoyed great results when we formed an extension of their team. Together, we worked to implement an inbound strategy, driving leads and results.
Our team are experts in execution
We take campaign execution seriously.
At the top of the list for our clients is delivering results, on time and to budget.
Get in touch now to discuss how we can supercharge your PLG campaigns and deliver results.