What is inbound marketing?
Marketing has changed. It is well documented that your prospects and customers do not want to engage until they are ready. A great inbound strategy will deliver valuable content to the people circling the purchase process, and help nudge them towards the point where they reach out to you. It will also consider ways to increase your organic traffic while providing value to your users.
Leads that keep Sales happy
Traditional outbound marketing has driven a wedge between sales and marketing teams through arguments about lead quality. Inbound marketing is a great way to eliminate that friction. The right inbound marketing technique can deliver quality leads who are ready and willing to engage with your sales teams.
Inbound marketing can mean different things to different people. At Incisive Edge we believe in combining SEO, PPC, paid social, content marketing and marketing automation to nurture leads through your company’s funnel. By attracting the right type of prospects from within your target audience, and applying content within nurture streams to your inbound marketing efforts, the likelihood of conversion increases greatly.