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Incisive Edge Digital Marketing

B2B inbound marketing strategies - drive growth and scale fast

We design inbound marketing strategies, execution programmes and campaigns that align with your ongoing company objectives and strategy to enable rapid growth and scale. 

Drive your core revenue KPIs and OKRs. 

Together we will bring the prospects you want, to your website

Our inbound marketing strategy process has been developed and refined over hundreds of successful engagements. Our clients want to grow and scale quickly and our formula enables them to meet their revenue targets and metrics.. 

We work alongside you to prioritise your strategy and executional activities against your company objectives, budget and timeline. 

BOOK YOUR FREE
INBOUND MARKETING ASSESMENT
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Real-World experience

Our real-world business experience enables us to create solid strategic pillars from which your execution flows. That’s how we get great results for our clients

No marketing fluff here. Our friendly, experienced team have a winning mindset & a direct approach to get to the heart of the issues quickly. We’ll guide and advise you

Custom Strategies

We’ll help you connect with your B2B buyers & define custom strategies to deliver high quality leads who are ready to engage & buy

Get Lucidity

"One thing I've been really impressed by is that Incisive Edge are highly, highly organised."
Tom Ricca-McCarthy

The team lead

Becks has a proven track record of defining positioning and marketing strategies and delivering the foundations required for tech companies to achieve their growth and lead generation ambitions, often within challenging parameters. Becks will steer you through the initial stages of engagement with her energetic yet #noflluff marketing approach to ensure you have the right foundations in place and remain on-hand throughout your engagement with Incisive Edge.
Rebecca HicksHead of Strategy
Rebecca Hicks
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The Incisive Edge approach

Interruptive outbound marketing is soon to be a thing of the past. Inbound is here to stay.

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LEVERAGE LEAD GENERATION TO CREATE MARKETING-DRIVEN REVENUE

Negotiating backwards from your target revenue ensures you get your inbound marketing strategy and tactics to align with your business and marketing goals. They should never sit in isolation. The lead generation process requires a marketing and sales team to be on the exact same page.
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TURN LEADS
INTO CUSTOMERS

Gather qualified leads and nurture them through their buying journey. Engage with timely and relevant content, supported by video content, social media, email, and with the right systems and processes to rank on search engines until they convert.
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EXPAND YOUR
MARKETING TEAM

With us supporting you as a strategic and executional partner, you have a complete in-house marketing team. Bringing in a single inbound marketer who may or may not have the experience can be daunting, that's why we're here for you. Whether you’re a start up and want a ready-formed team at your disposal for your inbound strategy, or a scaleup who wants expertise in specific areas, we work with you to meet your exact needs.

What is inbound marketing?

Marketing has changed. It is well documented that your prospects and customers do not want to engage until they are ready. 

Inbound marketing attracts prospects and customers by creating value-led content tailored to the needs and pain points of your audience to attract, engage and retain. It creates personalised experiences that speak directly to your audience. 

A great inbound marketing strategy will nudge your prospects circling the purchase process to reach out to you.

Your B2B inbound marketing strategy process

We begin with a Discovery session to understand your team and your business, getting to the heart of your challenges quickly. 

We understand your current situation, your growth targets and the competitive landscape, so you can be positioned away from your competitors. 

We create your Ideal Client Profile and your buyer personas so your strategy will speak directly to your target audience. 

We undertake detailed keyword research to support your content marketing strategy and executional content plans.

We create your messaging platform that speaks to your audience and for your brand. 

We then design your cross-channel promotional campaigns to build awareness, engagement and to increase credibility. 

Reflect your strategy across your website

Once your inbound strategy has been created, you’re ready to execute. Your team may be able to execute the strategy, but can your website execute on it? Does it attract, engage and can it convert?

If you feel that your website may not be up to the job, as part of your inbound strategy, we will create a website strategy that will turn your primary asset into a lead and revenue conversion engine. 

Your website strategy will showcase how your UX, content and SEO can be structured to reflect your prospects’ buying and decision-making process and bring your proposition to life, demonstrating the value you provide to build both customer experience and long-term relationships.  

Reduce sales and marketing friction

Inbound marketing can mean different things to different people. We believe in combining strategy with executional tactics and campaigns such as SEO, email, PPC, paid social, content marketing and marketing automation to nurture leads through your company’s funnel. 

By attracting the right type of prospects from within your target audience through value-led, optimised content, supported by inbound campaigns that drive traffic, the likelihood of conversion increases greatly. 

Not only does a clear inbound marketing strategy bring strategic direction, it creates an alignment and integration between your marketing and sales teams as friction over the quality of MQLs and SQLs evaporates.

How we build B2B inbound marketing strategies

Tech companies want to grow and scale quickly. Management teams and investors have high demands and want to see a return. Budgets, time and resources can be limited. Runways can be short.

Whether you’re a tech startup or scaleup, or an established tech company looking to grow, our team of experts are experienced in creating inbound marketing strategies that deliver. If product marketing needs to form part of the strategy – no problem. If you want to rank on G2, Product Hunt or Capterra – not an issue. If you need to build credibility through thought leadership, we can help.  

For tech startups – we will get your inbound marketing strategic foundations in place quickly. For scaleups, we will understand what’s working and what’s not and recommend and implement strategies to generate MQLs and SQLs. For established tech companies that want to break through a revenue barrier, we will design a programme to achieve and exceed targets.

The goal of inbound marketing is to create high quality leads which convert. Over years of creating inbound marketing strategies and executing hugely successful campaigns, we have your covered. 

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Board reporting on your inbound marketing strategy

As a founder or management team, you need to know how your inbound marketing strategy is performing. That’s a given. But you also need to report to your investors – and that can be time consuming. 

We take that responsibility from you and produce a comprehensive report on all inbound marketing activities from strategy through to cross-channel campaigns. MQLs, SQLs, Trials, Demos, CPCs, CPLs, CPAs, ROAS. Whatever you need, we will create either standard or bespoke dashboards in your HubSpot platform and alongside those dashboards, provide an insights report which explains the detail and provides ongoing recommendations. If you don’t have HubSpot, we will create bespoke reports for you. 

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Creating valuable content and a website which attracts customers

Good marketing content, designed to meet criteria that your search engine of choice is looking for, is just one element of inbound marketing. However, it will take more than well-written blog articles to convert prospects into customers. Incisive Edge will work with you to highlight the parts of your business methodology and website that appeal to potential customers just as much as they do to Google search.

Using your business’ internal knowledge we can draw out the value-add content that will hand-hold your prospects through their research process and bring them to the point where they are ready to enter your sales cycle – as well as turning your website into a lead generation engine.

Nobody wants to be sold to right away. A successful inbound marketing campaign is your company’s ticket to a smoother exchange between digital marketing, marketing content and real prospect conversations.

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David Powell

“Incisive Edge is the real deal. They know their stuff inside and out. Because they’re specialists in tech marketing, they get to the heart of the matter quickly, saving both time and money. They work in true partnership with us and they’re a great team to work with. Consistently excellent with superb client service.”

DAVID POWELL

DIRECTOR

Zoyo Global

Free Inbound Marketing Assessment

In a 30 minute session, we’ll assess your current inbound marketing strategy and provide both strategic guidance and execution tactics to increase the return on your current strategy.

Julia Payne

Your assessment session will be with tech marketing expert, Julia Payne.

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