Develop a PPC strategy to generate revenue and accelerate plateauing growth.
Synetec offered a compelling solution but lacked direction in their PPC and SEO. There was an opportunity to generate new business in the short term using PPC, whilst building an underlying SEO strategy.
We undertook a robust keyword research project to find the highest intent, lowest competition search terms available for both SEO and PPC. Once live we moved quickly on paid, to optimise bidding, ad groups and assets and drive conversion. Within 6 months we were able to generate more than £100,000 in committed and booked revenue from PPC.
As the PPC for Synetec drove revenue, we built a robust “hub and spoke” content strategy underpinning the Synetec website SEO. Working together we have seen organic traffic grow month on month consistently.