Brand development. Tell your story. Make it memorable

Creating a brand relationship with your prospects and customers establishes trust, builds authority and increases your credibility.

 Turn your prospects into customers and your customers into brand advocates.  

Your story provides the catalyst for scale and growth revenues. 

Your winning brand framework

You want to become a market-leading brand, go global and win the hearts and minds of your target audience. 

We build brand strategies based on our winning 4R framework making your brand story Real. Remarkable. Relevant and Reputational.

Custom Strategies

We'll help you to adapt and evolve your brand story using custom strategies from within our proven brand model

We succeed where others have failed. We will execute on your brand strategy enabling you to achieve your growth objectives fast

Real-World experience

We'll use our real-world industry experience to create a messaging platform to enable your brand to speak in language that resonates

The team lead

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Brand development for ambitious brands

establish your brand fit with your target audience

create your difference

gain trust, respect and esteem

build emotional involvement

drive engagement

build loyal advocates

Phase 2

"Incisive Edge have been critical at helping us to shape our messaging, and to ensure that we stand out from the crowd.
What really makes them stand out is their willingness to challenge assumptions and make you think."
Elliot Zissman

Building your brand framework

Your brand essence

Your core essence characterises what your brand stands for in the mind of your prospects. customers and stakeholders.

It embodies your brand’s core competencies, advantage, culture and values.

It is the promise you make internally and externally and establishes a positive, powerful connection with everyone it touches.

We will create your brand essence. 


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Making your brand Real.

Brand pillars

Turn your Core Brand Essence into brand-driving actions connected to your brand promise through your brand pillars.

Your brand pillars are tangible manifestations of your brand, which support the outcome of realising the value to your customers and achieving their objectives. 

Brand pillars have the power to positively influence customer retention and loyalty. 

We will design your brand pillars. 


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Making your brand Real and Remarkable.

Brand messaging

Developing your key brand messages produces responsiveness triggers to promote your prospects into taking action

Your messaging platform will attract, engage and nuture prospects, turning them into brand advocates and uniting your teams around your company’s own brand messages.

We will craft your messages and messaging platform. 

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Making your brand Real and Remarkable.

Brand vocabulary

A differentiated brand position can only be applied to engagement once you have your own brand thesaurus – a unified language set to be applied by everyone. 

Your brand vocabulary must be cascaded into every business conversation and marketing and sales engagement – both internally and externally.

We will create your brand vocabulary. 

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Making your brand Real and Remarkable.

Tone of voice

We will distil your brand vocabulary into a Tone of Voice which can be applied across marketing and sales collateral, supporting your brand principles and values.

Your Tone of Voice guidelines will become part of your brand bible, unifying and harmonising your brand voice.

We will craft your brand’s Tone of Voice. 

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Making your brand Real, Remarkable and Relevant. 

Elevator pitch

Success often comes down to a few key moments. Usually, it involves a pitch. 

Whether the objective is to win new business or a lucrative strategic partnership, pitching is an essential skill that must be applied across both marketing and sales.

Finding emotional connections is what will turn your brand from a product, service or a solution into a value-added brand.

We will build your elevator pitch. 

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Making your brand Real, Remarkable and Relevant.

Brand identity & design

Your brand and corporate identity has to stand out above the crowd. It needs to distinguish, to build authority, credibility and reputation.

We will create your brand identity across your marketing and sales assets and collateral. 

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Making your brand  Remarkable, Relevant and cementing your industry Reputation.

Brand guidelines

Once your design principles are agreed, your Brand Guidelines can be crafted. The culmination of your brand’s development.

But we’re not talking about long waffly guidelines that no one will use.

Your brand guidelines will be concise and pragmatic so they are used across your teams each and every day..

We will design your brand guidelines.

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Making your brand Real, Relevant and Remarkable, to reinforce your Reputation.


“When we initially engaged with Incisive Edge, the team took the time to understand our business, our client personas and delivered a fantastic strategic plan to acquire profitable clients in line with our business strategy.

The team at Incisive are very easy to work with, listen to your needs and work diligently to deliver an excellent service which I am very happy to recommend.”



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Ready for growth?

In a 30 minute session, we’ll show you how to create a system to generate more leads and accelerate the growth of your business.
In our session together, we’ll understand your business and current lead channels and recommend strategies and execution tactics that will help you expand faster.
Julia Payne
Your growth marketing session will be with tech marketing expert, Julia Payne.