inbound marketing

INBOUND MARKETING

Traditional outbound marketing interrupts and shouts to be heard. Inbound marketing attracts, pulling prospects towards your company when they are actively seeking solutions just like yours. Inbound cuts through all the marketing noise – so you can be heard above the competition.

HERE’S HOW WE DO IT

This is the simple, four-step inbound marketing methodology we use to attract, engage and educate your customers.

inbound METHODOLOGY

julia-payne-co-founder-incisive-edge

We ensure your website and marketing campaigns are designed, integrated and optimised to generate leads, convert sales and drive revenue growth

incisive-edge-inbound-marketing-agency-inbound-methodology-chart

buyer’s JOURNEY

incisive-edge-inbound-marketing-agency-buyers-journey-framework

Unlike more traditional sales funnels, our approach puts your prospects at the very heart of your marketing strategy.

Seeing things from your customer’s point-of-view allows us to design inbound marketing programmes that nurture and support them through their buying journey.

OUR APPROACH

  • STRATEGY
  • IMPLEMENTATION
  • OPTIMISATION

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digital CHANNELS

Big budgets aren’t always available, and when they are not, marketers need to be smart about the digital channels they use – and how they use them.

Our inbound marketing programmes leverage a range of cost-effective channels that are known to deliver – giving the best results and the best return-on-investment.

Blog | Social | Search | Paid media | Website | Content | Email

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WHY YOU MIGHT WANT TO TRY INBOUND MARKETING

1. LOWER COSTS

62%

Inbound marketing costs
62% less.

2. MORE LEADS

50%

Prospect nurturing generates
50% more leads.

3. MORE SALES

859%

Search optimised leads close
859% more often.

FREE CONSULTATION

We’d love to share our experience with you and offer some strategic advice and recommendations – based on your goals and challenges. Simply complete the form below and book your consultation with one of our tech marketing experts.

OUR DISCIPLINES

content based marketing

CONTENT MARKETING

Providing relevant content to attract, engage
and convert your target audience

 

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Account based marketing

ACCOUNT BASED MARKETING

Focusing your marketing budget on the
companies that matter most to you

 

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OUR DISCIPLINES

content based marketing

CONTENT MARKETING

Providing relevant content to attract, engage
and convert your target audience

 

LEARN MORE

Account based marketing

ACCOUNT BASED MARKETING

Focusing your marketing budget on the
companies that matter most to you

 

LEARN MORE

OUR EXPERTISE

Inbound marketing for ambitious tech startups

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LEADERSHIP TEAM

We’re here to help

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LATEST BLOG

Insider tips in our award winning Blog

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CASE STUDIES

Meeting our clients’ high expectations

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