Generate quality inbound leads & pipeline from your inbound marketing

Twinning tried and tested campaign strategies and execution with the intricacies and objectives of your business, we design inbound marketing strategies and programmes that align with your ongoing inbound lead generation strategy. We’re constantly tracking your content, social media, email and paid media and social to drive your core revenue metrics and goals, while streamlining your existing sales qualified leads‘ acquisition process.

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Negotiating backwards from your target revenue ensure you get your inbound marketing strategy and tactics to align with your business and marketing goals. They shouldn’t sit in isolation.
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Garner qualified leads and nurture them through their buying journey. Engage with timely and relevant content, supported by social and email, until they convert.
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With us supporting you as a strategic and executional partner, you have a complete in-house marketing team that will improve your existing sales funnel and get quality leads as a by-product. Whether you’re a startup and want a ready-formed team at your disposal, or a scaleup who wants expertise in specific areas, we work with you to meet your exact needs.

Establishing KPIs

We’re experts in the metrics you need to focus on to springboard your growth. MRR, ARR, CAC, pipeline velocity, cohort analysis – we work with you to achieve your metrics and KPIs.

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Metrics which matter

Maximise your lead funnel and drive conversions and ROI by honing your ability to measure key metrics at each point in the buying journey.

Content creation to drive purchase intent

Our SEO and content teams will map out your strategy to attract and convert prospects with some the best inbound lead generation techniques in the industry. We create content that plays to the different stages of the buyer’s journey. We’re experienced in all forms of tech content.

One of our main inbound marketing lead generation strategies is to provide valuable content to your customers and potential customers that will resonate with them. We find the perfect balance between content your target audience will appreciate and search engines will positively react, to generate leads.

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Your content is
your voice

Owned content is vital to your inbound marketing campaigns and assists in maximising your ROI. Quality owned content will increase your lead generation and improve your inbound lead generation process whilst expanding your brand equity.

Platform execution

Whether you’re using HubSpot or managing across different platforms, our inbound marketing team will manage execution in the way that works best for you and keep generating leads. Over the years, we have used nearly every platform available – and that’s a lot!

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We are perfectly aligned

A successful inbound marketing strategy demands alignment and integration of your marketing and sales teams. We will help you create a seamless workflow across both teams, centred on Revenue Performance Management, rather than siloed departments.

Long gone are the days where the lead generation process was focused on outbound lead generation. Inbound marketing is here to stay. Whether you want to get your first sales qualified lead or to improve your existing process, we’ve got you covered.

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David Powell

“Incisive Edge is the real deal. They know their stuff inside and out. Because they’re specialists in tech marketing, they get to the heart of the matter quickly, saving both time and money. They work in true partnership with us and they’re a great team to work with. Consistently excellent with superb client service.”

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Zoyo Global

Free inbound marketing assessment

In a 30 minute session, we’ll assess your current inbound marketing strategy and provide both strategic guidance and execution tactics to increase the return on your current strategy.

Julia Payne

Your assessment session will be with tech marketing expert, Julia Payne.