Inbound Marketing costs
62% less
than outbound marketing

Lead nurturing generates
50% more
sales-ready leads at 33% lower cost

SEO leads have a
14.6%
close rate as compared to outbound leads at 1.7%

Inbound Marketing

What
Is Inbound Marketing?
How
Does Inbound Work?
Who
Makes Inbound work for us?
What
Is Inbound Marketing?

Traditional outbound marketing interrupts and shouts to be heard. Inbound marketing attracts, pulling prospects towards your company, at the time when they are actively looking for answers. Inbound cuts through all the marketing noise, so you can be heard above the competition.

Inbound Marketing is about solving your audience’s pain points

Your audience has a problem that needs solving. By helping to educate, add value and inform your target audience about solutions to their problems, you become their number one choice.

And nurturing your prospects to engage and convert

But you don’t want to force yourself on your audience. Your Inbound strategy will attract your prospects across all the channels where they live, nurturing them through their buying journey and ensuring they make the right conversion decision – you.

By using the perfect blend of integrated marketing channels for you

Content creation, SEO, conversion optimisation, social, email, PR and paid media are just some of the ways in which we make you easy to be found by your target audience, exactly at the moment when they’re looking for answers – and choosing a company to work with.

How
Does Inbound Work?
By Defining Your Audience

You want to increase targeted traffic and qualified and qualified leads. Your buyer personas define your ideal customer, their behaviours, ambitions, goals, pain points and their decision-making journey across your site.

Your marketing strategies will speak directly to your buyer personas.

By Creating Your Content Machine

Your content, content assets and campaigns form the pillar of your Inbound Marketing strategy. Created specially to attract your buyer personas, your content helps you to answer your prospects’ questions, educating and informing.

Your content will showcase your solutions as the answer to your audience’s pain points.

By Making Your Website Human

You want your website to speak to each visitor as an individual and lead them through their own personal decision-making and buying journey. Your site is key lead-generation and conversion asset.

Imagine your website as your Inbound Marketing engine, attracting and converting your target audience. Because that’s what you’ll have.

By Perfecting Your Lead Funnel

Tracking, analysing and reacting to what your data is telling you is essential to your ongoing success and a full new business pipeline.

By staying in tune with exactly what your audience values, you will continually expand your reach, increase your pipeline, revenues and ROI.

What our clients say
If you want Inbound Marketing that produces dramatic results, without doubt call Incisive Edge.
We would recommend Incisive Edge to any company considering implementing an Inbound Marketing strategy. They are the trusted partner you want by your side to drive results and keep your thinking fresh and cutting edge.
Incisive Edge’s ability to drive revenues is matched only by their extensive knowledge of the integration of marketing and sales.
Incisive Edge Inbound expertise across both strategy and implementation is unquestionable and they are nice guys to work with. Nothing seems to be too much trouble and we have no hesitation in recommending them widely.
I have found Incisive Edge to be extremely responsive and pro-active and they have delivered on time and on budget.
I’d highly recommend Incisive Edge. It’s taken us years to find a company who understands our business. We’re noticing very good, targeted results much sooner than expected. Something I never thought I’d say.
I worked closely with the team at Incisive Edge on the BQF site build and found them to be highly responsive, proactive and expert across all aspects of building a complex Inbound site. They make practical recommendations at each stage and always consider the user’s perspective.
Who
Makes Inbound work for us?
Develop Your Inbound Marketing Strategy with Incisive Edge

Whether you want to improve what you already have or you’re looking for a new strategy to drive leads, we will create your custom Inbound Marketing strategy to deliver your business goals.

Your strategy will include quick wins to grab that low hanging fruit.

Build Your Inbound Foundations

Always keeping your target audience firmly in mind, we design (or re-design) your website to become a lead magnet, create your buyer personas, messaging and content to put your strategy into action.

We put everything in place so you have a powerful marketing machine and can execute your strategy quickly and effectively. First time.

Attract, Onboard, Convert and Retain

Which ever stage of the buying funnel your business needs to focus on, our team has the creative, technical and channel expertise to make your vision a reality.

Our reputation depends on producing results for you. And quite simply, that’s what we do.

Incisive Edge Analyse and Optimise

Marketing isn’t built on hope. It’s built on hard data. We continually analyse and review to understand what’s working and what’s not, so you can stay ahead of the competition.

We are transparent and high on communication. We take responsibility for your results, working as your team, or with your team.

An Introduction to Inbound Marketing
an-introduction-to-inbound-marketing-ebook
An Introduction to Inbound Marketing

Outbound marketing is disruptive, intrusive, and frankly, it’s outdated. Your business needs a fresh, new approach to marketing.

The answer is Inbound Marketing.

This invaluable white paper provides everything you need to know for getting started with Inbound Marketing

Download the white paper: