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What Is Inbound Marketing?

Traditional outbound marketing interrupted. Inbound marketing is about attracting qualified leads at the time when they’re looking for solutions. It cuts through all the marketing noise.

It's About Solving Pain Points

By helping to educate and inform your audience about solutions to their problems. Problems which you can solve.

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In An Integrated Way

By attracting your prospects in the channels where they live, providing the information they need, nurturing them and making their buying journey and decision as easy as possible.

By Using The Perfect Mix

Of content creation, website optimisation, social, email, SEO, Digital PR and paid media marketing to give your prospects exactly what they are looking for.

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"If you want Inbound Marketing that produces dramatic results, without doubt call Incisive Edge"

Intelligent Integrated Inbound

Intelligent Integrated Inbound provides you with a method and approach that will enable you to attract visitors, provide them with information-rich content which aligns with their interests and pain points and nurture them until they view your products and services as their only true solution.


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Your Inbound Foundations
Image of an inbound marketing buyer persona Defining Your Audience

You want targeted traffic and qualified leads. Your buyer personas define your ideal customer, their behaviours, ambitions, goals, pain points and their buying journey across your site. Your marketing and content strategies should speak directly to your buyer personas.

Image of a multi-faceted machine Creating Your Conversion Machine

Your content and content assets will form the pillar of your inbound marketing strategy. They will be created especially for your buyer personas, to answer their questions, to educate and inform and to showcase your solutions as the answer to their pain points.

Image of a readable web page Making Your Website Human

Your website should speak to each visitor as an individual and lead them through their own personal decision-making and buying journey. Your site should promote your value-led content, generating and converting leads for your business.

Image of a buying funnel in a circle to represent an inbound marketing funnel Perfecting Your Funnel

Continually optimising your marketing and sales funnel is the key to ongoing success. Using the latest software and our own proprietary tools, we will analyse, inform and optimise your funnel so it always performs at its peak.


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