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CONTENT MARKETING

Content marketing is all about attracting prospects and converting them into paying customers by creating and sharing content that is relevant and valuable to them. As a content marketing agency focusing on tech startups, we design and deliver strategic, structured and cost-effective campaigns to engage your target audience and nurture them through their buying journey.

HERE’S HOW WE DO IT

We always start by understanding your target audience and the steps they will take to become a customer. Only then can we design a content marketing programme to effectively attract, engage and convert them.

buyers JOURNEY

Julia Payne

The average buyer today guides themselves through the vast majority of their decision-making journey before they even consider contacting a company or talking to a salesperson. We ensure that you have just the right content and information available to answer their questions – wherever they are in their customer journey.

buyers-journey-content-marketing

our APPROACH

STRATEGY

Putting your prospects at
the very heart of your
marketing strategy

IMPLEMENTATION

Engaging your audience
and nurturing them through
their buying journey

OPTIMISATION

Ensuring your website and
campaigns generate leads
and drive revenue growth

Whatever your goals, objectives and KPIs, we always conduct a detailed discovery and planning exercise – collaboratively with you – before recommending a content marketing strategy and designing a programme for its implementation.

content FORMATS

As well as creating just the right content to inspire, engage and inform your different target audience groups, it’s also important to choose the best format for that content – and that will depend, to a large extent, on the nature of your buyer and their stage in the decision-making journey.

Blogs | Guides | eBooks | Whitepapers | Case studies | Infographics | Video

WHY YOU MIGHT WANT TO TRY CONTENT MARKETING

1.

BUILD AUTHORITY

Raise the profile of your brand and position your company and products.

2.

GENERATE LEADS

Drive traffic to your website and convert visitors into qualified leads.

3.

ENGAGE PROSPECTS

Nurture prospects through their decision-making journey more quickly.

Curious to explore how we can help grow your leads, sales and profits?

START WITH A FREE, ZERO-RISK MARKETING GROWTH SESSION

You’ll come away with specific and practical ways to get more traffic and convert more leads with effective and accountable digital marketing strategies

our DISCIPLINES

inbound marketing

INBOUND MARKETING

Tailoring cost-effective marketing programmes
that deliver results

Account based marketing

ACCOUNT BASED MARKETING

Focusing your marketing budget on the
companies that matter most to you

LEAD CALCULATOR

Increase traffic, and generate more leads

LEADERSHIP TEAM

We’re here to help

LATEST BLOG

Insider tips in our award winning blog

CASE STUDIES

Meeting our clients’ high expectations

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