B2B content marketing strategies that deliver
Content marketing is now at the core of digital marketing. There is no social media marketing, no lead generation, no PPC without creating content, and quality content at that.
Creating a best in class B2B content marketing strategy
Content marketing relies on structure before you can expect to sit down and produce content. Our tried and tested method for delivering a robust strategy looks at your marketing goals and then uses our three step process to achieve them
Run a content audit to identify gaps
The value of independent research
Delivering optimized content
Ensuring it's relevant content
A clear vision of your target persona will guide copy into the right format to create action. Whilst collecting a prospect’s information so that you can begin email marketing is part of the journey, creating meaningful engagement from that prospect and building trust will yield results in the long run. Prospects want to do their own independent research, through search engine optimization and social media marketing, good content can ensure that your prospect engages during the research process and keeps your brand front of mind.
B2B content marketing agency
We’re proud to be specialists in B2B marketing. As a digital agency, we understand that content marketing must be tailored, just as much as the rest of the mix. Ebooks and Whitepapers have become mainstays of successful campaigns, forming the basis for your business to cookie and begin to track prospective customers. We work together with our search engine optimization, design and web development teams to build compelling content that works just as well for humans as it does search engines. Our marketing services put the buyer’s journey at their core and have yielded top results when compared to other content marketing agencies.
The key to your digital strategy
Content has become the fuel for digital transformation. Paid media, pr services, and other digital promotions will get your business in front of prospects, but if you’re not offering the prospect anything of value, it’s unlikely that they will convert.
Authentic content which has been well researched and talks to a relevant topic shows the audience that your organisation is a part of the conversations they care about and draws them into your sales funnel.
Talking to your target audience
The importance of market research can not be over exaggerated in content marketing. Our process values research as a way to put the heavy lifting up front. Our experience as a seo agency means that we bring a data-driven approach to content marketing which delivers results. We put content creation and your content marketing campaigns at the heart of our digital marketing, measuring engagement metrics alongside volume, building benefits beyond just spurious traffic which doesn’t convert.
