B2B content marketing
strategies that deliver
Content marketing is at the core of digital marketing.
Whether you want to attract prospects to your website, engage and nurture them through their buying journey or convert, content is your cornerstone.
Content marketing with a purpose
Creating content for the sake of it is a waste of your time, energy and budget.
Your content marketing should be managed by a clear strategy, which speaks directly to your buyer personas and if part of a SEO strategy, informed by your keywords.
Our content marketing experts will design your strategy and create all the necessary assets to execute on that strategy so your audience is receiving the right message at the right time.
Our real-world experience makes us experts at distilling what we need from your business & your industry to create your content marketing process
Our friendly, experienced team have a winning mindset and a direct approach. No marketing fluff here. We get to the heart of your content marketing & execute to exceed your expectations
We operate as a transparent extension of your team. Our clear approach & deliverables make it easy to understand what you're getting and when
The team lead
Creating a best in class B2B content marketing strategy
Content marketing relies on structure and strategy before you can produce content your prospects want to engage with.. Our proven methods for delivering a robust content marketing strategy begins with understanding your content objectives and then uses our three step process to achieve them.
Content relevant to your buyer personas
The majority of your B2B prospects do their own research before even contacting you. That means your content has to speak to them.
By creating a content schedule, conversion briefs and messaging built around your personas’ pain points, needs and challenges, mapped against their buying journey, we create content assets that speak directly to your target audience.
SEO keywords which attract your target audience
Your buyer personas are searching Google to find companies just like yours.
By creating search engine optimised content around the exact terms your personas are searching for, enables your content and brand to be found.
But more than that, through precise keyword research, you will bring best-fit prospects to your site, saving you time and increasing your opportunities for sales conversions.o
Increase search rankings
Content created for SEO must add value. But it must also play to the search engine algorithms.
Our content team is expert in creating content that does both through our proven process which has been crafted over the years and by our talented SEO team.
Researched thought leadership content presents you and your company as experts in your field and builds credibility, trust and authority.
Our team adopt a journalistic approach to content creation. We will interview your subject matter experts and stakeholders, research and analyse, to ensure your thought leadership presents you as an expert.
As your global led gen asset, your website should be your hardest working salesperson.
Our team will bring your website to life with copy that showcases the value you deliver and the benefits you bring.
But that’s not all. We will optimise your site so it speaks to the search engines, increasing leads and conversions.
Design that speaks to your audience
To promote your brand and message, your content needs to appeal to your audience.
Whether you need pitch decks to attract investors, graphics for social media, Ads for your paid campaigns or sales collateral, our design team will develop assets that speak to your brand and your audience.
What assets do I need for my B2B content marketing strategy?
It goes without saying that it depends on your marketing objectives, but here are just a few of the assets that tech companies typically produce to engage, nurture and convert their target audience:
Explainer videos. To showcase your brand and platform
Screencasts. To showcase your product/ platform
Product-led blog posts. To address how your solution addresses your personas’ pain points
How-to posts. Answering frequently asked questions about your platform
Checklists. Quick reference lists for specific task that your customers perform on a regular basis
Surveys. To understand what your customers want and need
Infographics. To display stats about your product in an easily digestible format. They also make great linking assets
Glossary pages. To inform your prospects and customers
Pillar and cluster Topic pages. To create a solid linking strategy to play to the algorithms
Competitor comparion tables. An easy to digest chart or table to show how lead the pack
Webinars. On demand or in-person to showcase your platform
Podcasts. Another medium which prospects and customers may have a preference for. Can be transcribed, used for SEO and as reference points in blogs and guides
eBooks/ lead magnets. To showcase your industry and platform expertise. To engage and nurture and gain prospect data
Thought leadership. To build sector and industry credibility and authority
Case studies. To showcase your successes. Invaluable as part of a nurture sequence
To name just a few….
Book your free
content marketing strategy assessment call
Your content marketing strategy assessment will be with tech marketing expert, Julia Payne.